Eric Frankel – CEO & Founder of AdGreets: Personalizing the Future of Marketing
Eric Frankel is the CEO and Founder of AdGreets, a company transforming how brands connect with their audiences through personalized video marketing. With 30 years at Warner Brothers, where he pioneered on-demand television, Eric brings deep industry expertise to solving one of marketing’s biggest problems: relevance. His work shows how tailoring messages to individuals creates stronger relationships and more revenue.
Key Takeaways from Eric’s Episode
- From Warner Brothers to Startups: Eric transitioned from running a multi-billion-dollar division at Warner Brothers to launching AdGreets, proving reinvention is possible at any stage.
- Why Personalization Matters: Most brands still use one-size-fits-all messaging; AdGreets shows that tailored ads dramatically improve engagement and sales.
- The Power of “Thank You”: Few businesses truly thank their customers—Eric explains how personalized thank-you pages and follow-ups can double results.
- Replenishment & Retention: From skincare to sneakers, Eric highlights how brands miss revenue by not reminding customers when it’s time to reorder.
- Big and Small Business Potential: AdGreets works with giants like BMW and Amazon, but Eric sees the same opportunity for small businesses like pizzerias and salons.
👉 Watch the full episode here: https://www.youtube.com/watch?v=zebnlw0wr2M
Memorable Quote:
“No one in the world thanks you for anything other than a restaurant host - brands are leaving money on the table.”