Guest Profile: Keith Fix – Founder & CEO of RetailAware
Keith Fix, founder and CEO of RetailAware, is transforming the way brands understand and optimize their in-store product performance. With a background that blends retail expertise, tech innovation, and entrepreneurial grit, Keith has built a venture-backed company that equips brands with real-time shopper behavior insights—helping them secure that all-important second purchase order.
Top Takeaways
- Early Entrepreneurial Drive – From tech support in the early 2000s to launching a university-based daily deal site, Keith has been building businesses since his teens.
- Retail Meets Data – His passion for retail analytics began while building CRM systems for a Fortune 500 retailer, sparking a love for data-driven decision-making.
- The Birth of RetailAware – Inspired by the need for real-time, in-store analytics, Keith created technology that tracks shopper engagement, dwell time, and conversions without using cameras.
- Solving the Second Order Problem – Keith stresses that getting on store shelves is just step one; the real challenge is proving product performance to earn repeat orders.
- From MVP to Market – He encourages entrepreneurs to launch a minimum viable product quickly, validate with real customers, and refine based on data—not just opinions.
📺 Watch the Full Interview: Hear Keith’s full story and insights on building a tech-driven retail solution. https://www.youtube.com/watch?v=2AkR8GEWDOU
Memorable Quote:
"It’s one thing for people to say they’re interested—it’s another for them to part with their hard-earned cash."